Each year we strive to find a way to improve our lives and experience something new and exciting. With the new year comes new goals. So many of these goals are experiential or behavioral, not involving the acquisition of goods. Losing weight gives us better health and more self confidence, kicking a habit lifts our spirit, improving our relationships helps us feel connected, learning a new skill empowers us. The non-material, intangible resolution list is endless and powerfully compelling.
These desires for a better human experience can not be denied. Companies who strive to provide the most value to their clients must take experience into account. Studies have shown our connection to physical goods has decreased. Since 1987 the share of consumer spending on live experiences and events relative to total U.S. consumer spending increased 70%. According to a Harris Study, 3 out of 4 millennials would rather spend money on an experience or an event than on a desirable consumer good, myself included!
As far as spending habits toward material goods, I can find plenty of reasons why the philosophy that less is more rings true-
-less goods to move equals more money saved on moving and/or storage costs.
-less goods equals more clutter free spaces.
-less goods equals more money to invest in our dreams
-less to have insured and keep track of means more peace of mind.
The boom in high performance devices and applications has played perfectly into the experience over goods philosophy. Our devices are smaller than ever which means less to store and we can interchange devices every few years. The new iphone 7 can replace the iphone 6. The Macbook 2017 can replace the Macbook 2013. When it comes to applications, they take up no physical space except the negligible space in the hardware or cloud.
With experience now playing a pivotal role in our society, applications have found their perfect space and role to assist us in meaningful ways toward the creation of experiences, but it goes one step further than that. Our new year’s resolutions, and our most ambitious goals, are a reflection of our dreams and the type of people that we dream to become. If an application can help us become the person we dream to become it is a valuable asset in overall life satisfaction and personal development.
The examples are numerous- if you dream of having a better business and an app helps you deliver on your objectives, products and services quicker and easier it becomes invaluable. If you want to lose weight, and an app helps motivate you and keep track of your fitness goals, it gives you the energy to continue. In the fields of technology and application development, it is our dream, our purpose and our reality to create applications that have this sort of effect. We continually strive to create a better me, a better you, a better we. So we can all go where no man has gone before.