In environmental psychology, you learn people like to manipulate their surroundings.
From choosing how your dwelling looks, to moving chairs in a public space one inch before you sit down. People firmly believe they’re in control and make their own decisions.
Watching the behavior of humans, and how they interact and manipulate their environments – will help you expand your thinking on the complex layers of individuals, and widen your view on marketing to people. As a small business owner, you know marketing to the right people is crucial to your revenue. As you continue to educate yourself in marketing and understanding people, your approach towards illustrating advertisements, tailoring pain points, and how you frame stories for your customers will evolve.
Since you’re a small business owner, you’re probably a people watcher too, whether you realize it or not.
As a child, I was interested in people watching. At the…
View original post 1,814 more words