The Holiday are coming! A budget is a plan for your money. Spending typically increases during the holidays; yet, only 60% of people have a budget (plan). I usually save my “create a budget” marketing for the New Year but I’d rather people get the benefit now.
Thus, SpendCast is launching the 10,000 Budgets project. Our goal is to reduce prices on all of our budgeting apps during the holiday season until at least 10,000 budgets have been created. Tis’ the season to give! So–yes–there will be free downloads. Stay tuned! We will also have specials on Veteran’s Day and Black Friday. Yes, you just might spend a little more money for the holidays. SpendCast wants you to Know Before You Spend!
I started a company that built personal finance apps and years later I found myself managing a few brands. I established a social media presence for the brands on Twitter, Facebook, and Instagram. I had a team of bloggers, a graphic designer, and a developer but I wanted to expand SpendCast’s social media presence.
Social media planning for Twitter that engages and grows and audience focuses on sharing information and news that is relevant to your audience 80% of the time. Branding may be about 10–20% of what is shared with the audience. I spent hours a week looking for meaningful content to share.
First, I thought about hiring a person or firm to manage our social media accounts. Around that time, RSS was dying a quick death. Google Reader took a dirt nap in 2013…but I wondered if the technology could still prove useful. Many media companies still regularly publish new articles and media using RSS feeds. Some of the feeds are not super-dependable as they may get replaced. Yet, I figured that I could use RSS feeds to save a little time.
I developed an algorithm that parses RSS feeds to find fresh news and then schedule it as a tweet. Several companies have done this before in different ways. Hootsuite allows you to use RSS feeds and Twitter Lists to schedule tweets. However, I only to use tweets that fit the topic of my account. For @spendcast, news articles about Millennials, personal finance, and economics. For @blueapexdigital, articles about small business, design, social media, and marketing.
Rossella enabled me to curate topical twitter feeds that engaged and grew my audience. I started using Rossella for myself in late 2015 and got working on an alpha version. Lean startup FTW! The results were great. I save a lot of time and more than double my Twitter followers on multiple accounts. The number of account followers grew by 11%-50% month-over-month from December 2015 to December 2016.
The next phase was to test an alpha version so I reached out to entrepreneurs, created custom Rossella tools and asked for feedback. Chris Brock, our fantastic graphic designer, visualized the quotes of the feedback.
In short, Rossella turns fresh news into tweets. The name comes from the use of RSS technology (RoSSella) as well as the fact that a rossella is a parrot. Rossella Beta will be launching soon. However, the 2016 election showed me that Rossella could have value beyond social media curation.
The 2016 Election revealed a problem with fake news proliferated by trolls and bots. Fake news is a pipeline problem wherein bots and trolls pump misinformation into the system — creating a cesspool. Rossella will help fight fake news by empowering people to share timely news and information from trusted and verified sources. Sorry (not sorry)— Drudge Report, Redstate, Breitbart, and Fox News will have no place on the Rossella platform. Check out a free demo on the website → gorossella.com.
Cognitive bias gets in the way. Humans go for the default choice on difficult decisions. Most Americans are not organ donors because they don’t want to think about their mortality. Creating a budget is difficult because it forces consumers to actively face serious financial constraints.
Instant Budget App
Budgeting doesn’t have to be difficult. Spendology has been using psychology and advanced analytics to make budgeting super easy. We will soon be launching the Instant Budget App which will help consumers create a smart, local, and personal monthly budget in just a few minutes. Instant Budget is smart because it uses anchoring, a form of cognitive bias, to the benefit of consumers so that no invoices, contracts, or receipts are needed to create a budget.
Smart: We have crunched the numbers. If you tell Instant Budget that it takes you 30 minutes to drive to work, then we can calculate your transportation costs including gas for the entire month.
Local: We’ve conducted thorough analyses resulting in the Spendology Cost Matrix. We use your zip code to identify sales and use taxes, cost of living factors, and gas prices.
Personal: The resulting budget estimate is based on the personal habits of the consumer.
Get ready to help Spendology #ReverseTheTrend. Follow us on Twitter and Like us on Facebook to be first to learn about the Instant Budget App launch.