I started a company that built personal finance apps and years later I found myself managing a few brands. I established a social media presence for the brands on Twitter, Facebook, and Instagram. I had a team of bloggers, a graphic designer, and a developer but I wanted to expand SpendCast’s social media presence.
Social media planning for Twitter that engages and grows and audience focuses on sharing information and news that is relevant to your audience 80% of the time. Branding may be about 10–20% of what is shared with the audience. I spent hours a week looking for meaningful content to share.
First, I thought about hiring a person or firm to manage our social media accounts. Around that time, RSS was dying a quick death. Google Reader took a dirt nap in 2013…but I wondered if the technology could still prove useful. Many media companies still regularly publish new articles and media using RSS feeds. Some of the feeds are not super-dependable as they may get replaced. Yet, I figured that I could use RSS feeds to save a little time.
I developed an algorithm that parses RSS feeds to find fresh news and then schedule it as a tweet. Several companies have done this before in different ways. Hootsuite allows you to use RSS feeds and Twitter Lists to schedule tweets. However, I only to use tweets that fit the topic of my account. For @spendcast, news articles about Millennials, personal finance, and economics. For @blueapexdigital, articles about small business, design, social media, and marketing.
Rossella enabled me to curate topical twitter feeds that engaged and grew my audience. I started using Rossella for myself in late 2015 and got working on an alpha version. Lean startup FTW! The results were great. I save a lot of time and more than double my Twitter followers on multiple accounts. The number of account followers grew by 11%-50% month-over-month from December 2015 to December 2016.
The next phase was to test an alpha version so I reached out to entrepreneurs, created custom Rossella tools and asked for feedback. Chris Brock, our fantastic graphic designer, visualized the quotes of the feedback.
In short, Rossella turns fresh news into tweets. The name comes from the use of RSS technology (RoSSella) as well as the fact that a rossella is a parrot. Rossella Beta will be launching soon. However, the 2016 election showed me that Rossella could have value beyond social media curation.
The 2016 Election revealed a problem with fake news proliferated by trolls and bots. Fake news is a pipeline problem wherein bots and trolls pump misinformation into the system — creating a cesspool. Rossella will help fight fake news by empowering people to share timely news and information from trusted and verified sources. Sorry (not sorry)— Drudge Report, Redstate, Breitbart, and Fox News will have no place on the Rossella platform. Check out a free demo on the website → gorossella.com.