Spendology Turns to Social Media to Bring Attention to Trademark Dispute

WASHINGTON, Dec. 8, 2014 /PRNewswire/ — Spendology used and applied for the SPENDOLOGY trademark first. However, that didn’t stop PNC Bank from applying for the same mark 7 months later, sending a cease and desist letter, and then taking action in the US Patent and Trademark Office’s Trademark Trial and Appeals Board resulting in the cancellation of Spendology’s trademark application for the SPENDOLOGY trade name.

Spendology founder, K. Alexander Ashe, leveraged social media platforms including Reddit, Pinterest, Imgur, and Twitter to present the matter in the court of public opinion. Mr. Ashe hosted an online discussion about the matter via Reddit’s “Ask me Anything” forum. PNC Bank has not made any public statements regarding the matter.

About the Company

Spendology develops apps that activate financial intelligence. The company is based in the Washington, DC metro area. Spendology will be launching the Instant Budget app soon. Instant Budget will calculate a smart, local, personal and visual budget for consumers in just minutes. Spendology was founded by K. Alexander Ashe. Mr. Ashe is a graduate of Florida A&M University and Columbia University. He previously worked as a management consultant at Booz Allen Hamilton and the Corporate Executive Board.


Release on PR Newswire